Understand the Funnel - Research First
Start with user interviews, analytics, and funnel mapping. For local businesses like salons, bakeries, or gyms, conversion points are often bookings, calls, and product purchases. Map the micro-conversions and reduce friction at each step.
Design Patterns that Lift Conversions
Prominent CTAs, trust signals, clear pricing, and simplified navigation. Use progressive disclosure for complex flows, prioritize mobile UX, and test variants with small experiments. Use visual weight and whitespace to guide attention to the key action.
Microcopy and Form Optimization
Microcopy reduces abandonment. Keep forms minimal, inline-validate fields, and use friendly errors. For appointment-driven businesses, show available times early and use reminders to reduce no-shows.
Testing & Data-Driven Design
Ship improvements fast, measure impact, and iterate. Use A/B tests, session replay for qualitative insights, and conversion funnels for quantitative analysis. Prioritize tests that affect top-of-funnel and checkout flows first.
