Why React and Next.js for Business Websites
React components let you build UI that is predictable, testable, and reusable. Next.js adds server rendering and route-level performance, which improves SEO and initial load metrics. For business websites and landing pages, this stack reduces time to interactive, simplifies component reuse, and makes future feature work predictable. Include server side rendering for critical landing pages to capture organic traffic and use incremental static regeneration where content updates are predictable.
Component Architecture that Scales
Organize your design system into atomic components and page-level containers. Keep logic in hooks and separate presentational components from stateful ones. This reduces regressions, improves developer velocity, and simplifies A/B testing. Use typed props with TypeScript and small, focused components to make onboarding and maintenance fast.
Performance Patterns - Critical for Conversion
Adopt image optimization, route-based code splitting, and prefetching of critical data. Optimize Core Web Vitals with server rendering or edge functions, limit third-party scripts, and prefer static generation for stable marketing pages. Track Lighthouse metrics in CI to keep regressions from creeping in.
Real-World Checklist for Production
Type-checking, accessible markup, automated visual regression testing, CI/CD for branch previews, and a measurable rollout plan. Publish changelogs and post-deployment audits for clients. These steps turn a good site into a reliable, supportable asset.
